12 January 2012
Get Cookin
Posted by Jody under: Health .
When it comes to impacting the health of others, the more people you reach, the better. With this in mind, St. John Siegfried Health Club is making a sweeping impact with its Get Cookin’ program, which reaches 75,000 people in the Tulsa area.
Get Cookin’ is a weekly television spot aired Fridays during the 5 o’clock news on local station KOTV. The spot, which highlights healthful recipes that are quick, easy and delicious, features the station’s health reporter as well as St. John wellness dietician Janet Potts and executive chef Dennis Berno.
In addition to the recipes that are given on air, Siegfried Health Club has published the Get Cookin’ Cookbook, which is sold at the health club and, as a result of viewer requests, at several area bookstores and in bookstores in two surrounding towns. Since the TV spots began airing in October 1996, a recipe hotline has provided callers with more than 6,000 copies of St. John recipes. Likewise, KOTV mails up to 500 recipes a week to interested viewers.
“Get Cookin’ provides a unique partnership between a wellness program and the mass media,” explains club director Ken Grant. “Through this program, the health club has access to more of the community than any traditional marketing campaign could provide, especially for a minimum investment.”
The exposure Siegfried Health Club has received has helped establish the medical center as a health authority in the community, and the two staff members featured in the segments are gaining local notoriety. The result is not only healthy book sales, but increased participation in other Siegfried programs, such as its Taste-N-Tell events, which have seen ticket sales rise by 70 percent since the TV spots began. If that weren’t enough, the club has also seen a 6-percent rise in memberships. FM
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